NPS.

14 NPS surveys deployed across 4 customer cohorts. 3 deployed without an opt-out path despite CCPA cure period. 1 survey link expires in less than 7 days mid-quarter.

The fastest way to ruin a CSAT score is to make answering it feel coerced.

NP-009 · post-renewal email · enterprise NO OPT-OUT

Sent 4,200 times. No unsubscribe link. CCPA cure window opening.

Add CAN-SPAM compliant footer, suppress past respondents.