---
name: "Neville Brody Industrial Type"
version: "1.0"
tags:
  - iconic design
  - sleek minimal
author: "Teo @ HeyGen"
created: "2026-03-12"

style_prompt_short: >
  Dark industrial typography. Compressed and distorted letterforms
  slamming into fractured grids with controlled aggression. Brody's
  late-80s broadcast harshness meets editorial tension.

style_prompt_full: >
  A dark, experimental graphic system inspired by Neville Brody's
  late-80s and 90s typographic experimentation: industrial texture,
  compressed and expanded letterforms, media harshness, fractured
  alignment, and controlled aggression. Use charcoal black, steel
  gray, dirty white, signal red, and muted electric blue. Typography
  should feel engineered, distorted, and culturally loaded. Type
  should compress, stretch, split, and slam into grids with sharp
  industrial force. Visuals and text should collide rather than blend
  politely. Cropped image fragments, static textures, and dense
  labels should reassemble the frame through harsh typographic cuts
  and broadcast-like ruptures. Motion should feel media-heavy, tense,
  and contemporary.

colors:
  primary:
    - name: "Charcoal Black"
      hex: "#1A1A1A"
      role: "dominant background"
    - name: "Dirty White"
      hex: "#E0E0E0"
      role: "primary text"
  accent:
    - name: "Signal Red"
      hex: "#CC3333"
      role: "emphasis, disruption"
    - name: "Muted Electric Blue"
      hex: "#4488AA"
      role: "secondary accent"
  neutral:
    - name: "Steel Gray"
      hex: "#666666"
      role: "supporting text, grid lines"

typography:
  display:
    family: "Condensed industrial sans-serif"
    weight: "ultra bold / black"
    style: "uppercase, extreme compression"
  body:
    family: "Neutral sans-serif (Univers, Akzidenz-Grotesk)"
    weight: "regular to medium"
  caption:
    family: "Monospace or condensed sans"
    style: "small, dense, all caps"
  rules:
    - "Type IS the visual — collides with content, not placed on it"
    - "Fractured alignment is intentional"
    - "Mix extreme weights"
    - "Never center — always flush left or fractured"
    - "Type can bleed off-frame"

layout:
  grid: "Aggressive asymmetric grid, deliberately broken"
  alignment: "Flush left, fractured off-axis"
  aspect_ratio: "16:9"
  notes:
    - "Dense — minimal whitespace"
    - "Cropped image fragments as texture"
    - "Labels feel like broadcast control room overlays"

motion:
  transitions:
    - "Harsh typographic cuts"
    - "Broadcast-like static bursts"
    - "Vertical/horizontal panel swaps"
  animation_style: "Type slams into grid. No gentle easing. Elements collide."
  pacing: "Tense, rhythmic, controlled"

mood:
  keywords:
    - "industrial"
    - "aggressive"
    - "editorial"
    - "broadcast"
    - "tense"
  era: "late 1980s–1990s"
  cultural_reference: "Neville Brody, The Face magazine, Arena, Fuse"
  avoid:
    - "soft gradients or pastels"
    - "centered layouts"
    - "friendly tone"
    - "rounded type or handwriting"
    - "decorative illustration"
    - "smooth easing"

assets:
  reference_images: []
  gsep_elements: []
  html_snippets: []
  color_palette_image:
    url: ""

x_heygen:
  video_id: "<example_video_id>"
  orientation: "landscape"
---

## Design Principles

Typography is not decoration — it is the architecture.
Tension creates attention.
Break the grid with intention.
Every collision is choreographed.

## Connectors

### HeyGen Video Agent
Use `style_prompt_full` verbatim. Emphasize: harsh cuts, static textures,
type that slams into frame. No smooth transitions. Broadcast control room aesthetic.

### HTML Slides
Dark backgrounds (#1A1A1A). Condensed type that bleeds off edges.
Asymmetric layouts. Red accents for emphasis. Dense information display.

### paper.design
Break the grid deliberately. Let type collide with edges.
Use image fragments, not full photos. Control room overlay aesthetic.

### Figma
Color styles: `brand/charcoal`, `brand/dirty-white`, `accent/signal-red`, `accent/electric-blue`.
Text styles: Condensed black weights for display. Allow type to extend beyond frames.