Landing PagesVideo AdsConversionPrototype
ACE — Video Ad Landing System
A landing-page generation system tuned for video-ad traffic: messaging that matches the ad's first three seconds, sections that respond to ad-platform context, and a backend that learns from which sections convert.
The Problem
Video ads sell intent, landing pages sell context. When the two don’t match — when the ad promises a thing and the page opens with a hero unit talking about something else — bounce rate kills the campaign before the bid even has a chance to learn.
The Build
- A landing-page generator that takes the ad’s opening promise as input
- Sections that re-order based on ad-platform context (cold traffic vs warm vs retargeting)
- A backend that ties section dwell-time to ad-platform conversion data
- Built as a plan-of-plans first: the master plan document was the deliverable that decided every UX call before any code shipped
What It Taught
The landing page isn’t the unit; the ad-to-page-to-conversion stitch is. Most landing-page tools optimize the page in isolation. The lift is upstream.